DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign

Published 03-13-23

Submitted by DICK’S Sporting Goods

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH, March 13, 2023 /CSRwire/ – DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded.

“Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

  • A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
  • Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights
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CSE Bulletin: Name Change – Alpha Esports Tech Inc.

This Alpha Esports Tech profile is part of a paid investor education campaign.*

Overview

Between 2019 and 2023, the online gaming sector is predicted to surpass US$200 billion, with a CAGR of 7.2 percent % over that period. More and more consumers are turning to digital forms of entertainment as a way to stay connected and engaged both socially and competitively with friends and online communities. Amazon’s (NASDAQ:AMZN) Twitch.tv saw 17 billion hours of content watched in 2020, up 83 percent from 2019’s 9 billion, while Valve’s popular game marketplace Steam saw its DAU’s increase to 120 million, up from 95 million in 2019.

It is clear COVID-19 has created serious tailwinds for the gaming industry, which proved to be a popular form of entertainment while the world was stuck in quarantine. According to a report by GlobalData, the Esports industry has caught the attention of a wider audience with online formats spiking interests from traditional sports organizations amid COVID-19.

Alpha Esports Tech (CSE:ALPA) is set to capitalize on this growing gaming trend through its competitive gaming platform GamerzArena that offers tournaments, head-to-head betting, skill-based contests and league play with Alpha Coin, a Bitcoin-pegged token. Through its “freemium” model and exciting new partnerships, the company is creating a tremendously vast ecosystem in the online gaming and esports world.

The GamerzArena platform provides a high-quality experience that leverages a “freemium” model that allows users to immerse themselves in the gaming world with few restrictions. The level of free value this platform provides makes it an easy upsell for the platform’s premium subscription model, GamerzArena+. Users gain access to Alpha Coin, a Bitcoin-pegged token, bigger tournaments and prizes, gameplay stats and analytics, head-to-head betting and the opportunity to be scouted to larger teams and leagues.

Alpha Esports Tech also partners with multiple

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