Tag: Sporting

DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

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Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber.  Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Courts Change Character: How Sports Changed Carmelo Anthony’s Life

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

  • A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
  • Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
  • Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
  • Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
  • Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
  • DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
  • Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
  • Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
  • Sabrina Ionescu –
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FCA donates $1 million really worth of sporting equipment to Ukraine

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As the war battles on in Ukraine, one Kansas Town group is undertaking all it can to aid younger athletes in that place by donating far more than $1 million really worth of youth sports gear. Fellowship of Christian Athletes Ukraine National Director Sasha Aleksandrov is aware of the price of athletics in life. In fact, he loved participating in a good deal of them rising up in Western Ukraine.”I played basketball and truly wanted to enjoy professionally. I pretty much did it,” Aleksandrov reported. Which is why he required to be a part of the FCA’s procedure to obtain donated sports merchandise and get them to youthful athletes who require them in Ukraine.”So lots of of them misplaced the gear to use,” Aleksandrov explained. Earlier this week, additional than 40 pallets of just about any sports activities item imaginable arrived in Ukraine.”People just begin sending their devices, basketballs, soccer balls even footwear,” Aleksandrov explained.The pallets contained the vital components to enjoy approximately just about every key activity. “They’ve dropped so a great deal. There’s a large want of what the war has taken away,” Dan Britton with FCA reported. The FCA says it hopes the more than $1 million worthy of of sporting devices will encourage hope for younger athletes in Ukraine.”This is what we seriously have to have. This is what our state, our coaches want,” Aleksandrov claimed.He states the chance to engage in sports activities proper now in Ukraine is a nice distraction from the war about it.”Focus on opposition and enjoy with just about every other, and just have enjoyment,” Aleksandrov stated. The Fellowship of Christian Athletes at the moment has plans to assist coaches and athletes in much more than 100 international locations.

KANSAS Town, Mo. —

As the war battles on in Ukraine, 1

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Sporting merchandise industry and WHO sign up for forces to encourage improved bodily action and sport

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A Memorandum of Comprehending (MOU) agreement, signed right now among the World Health and fitness Group (WHO) and the Earth Federation of the Sporting Merchandise Sector (WFSGI), aims to aid align and enhance private sector help to boost physical activity and community activity participation to strengthen world wide health.

There is much we can study from the athletics market,” mentioned Dr Ruediger Krech, Director, Division of Well being Promotion, WHO. “WHO’s mandate is to advocate and empower very good health and fitness we will need to draw on all knowledge and creativeness to enable our collective do the job and strengthen participation in bodily exercise and grass roots sport for everyone, everywhere you go.”

This 1st arrangement with an worldwide activity company association, seeks to amplify community wellness messages on physical activity, make mechanisms to share understanding and most effective techniques, and enhance the bodily exercise workforce to support communities be a lot more lively.

The get the job done will have a unique emphasis on enabling youth, ladies and girls and people today dwelling with disabilities have extra entry to sport and physical activity alternatives. 

Building on many years of casual collaboration, especially through the COVID-19 pandemic, the MOU in between the WFSGI and WHO is concentrated scaling the implementation of helpful procedures established out in the WHO World-wide Motion Prepare on Actual physical Activity (GAPPA) 2018-2030.  

Frequent physical activity and activity assists stop heart disorder, diabetic issues, obesity, cancers and other noncommunicable disorders. It also increases properly-being – and is specifically powerful for controlling the signs or symptoms of melancholy and nervousness.

WHO estimates that general public health techniques spend close to US$ 27 billion each individual calendar year treating noncommunicable disorders that could have been prevented by rising actual physical activity. WHO also estimates that virtually 500

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North Central Connecticut Trio Continue to Providing Sporting activities Devices 2nd Lifetime

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SOUTH WINDSOR, CT — For a few years now, a few north central Connecticut substantial faculty pupils have been on a campaign to give gently employed sports activities equipment a next everyday living in the location — and support these who if not might not be ready to manage it.

The sports activities gear push initiatives are a collaboration of a few South Windsor buddies — Quinn Cavanaugh, who attends East Catholic Higher School, Aidan Walsh of South Windsor Large Faculty and Sean Habeeb, who is a university student at the Kingswood Oxford Faculty. This year, the trio’s used sports activities equipment drives, finished by way of their Gear Guide SW group, are scheduled for April 2 and April 30 in South Windsor, Vernon, Tolland, Manchester, Glastonbury and nearby cities as significantly north as Enfield and Suffield.

Spot people just have to email the team at [email protected] to be set on the pickup listing and go away the things on a entrance step. The young men will acquire the tools, clean up it up and donate it to the Hartford Law enforcement Action League and Energetic Town, two businesses that supply athletics programs to “underserved youth” in Hartford County. Pickups are normally produced throughout the afternoon hours.

“We commenced this corporation freshman year in large faculty (they are juniors now),” Cavanaugh explained. “We are all pals from grade school. All people have to do is leave the gear on their stoops and we will appear get it. It can be our way of providing the machines a second everyday living and place forth our ideal work to support people who need to have it.”

Habeeb mentioned it could be the difference between a youth actively playing or not actively playing.

“It is so amazing that we are ready to enable

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DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign

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Published 03-13-23

Submitted by DICK’S Sporting Goods

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH, March 13, 2023 /CSRwire/ – DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded.

“Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

  • A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
  • Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights
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Hawks and Chase Workforce Up with Fantastic Sporting activities to Offer Basketball Gear and Offer Clinics to Regional Youth as Part of ‘Project Rebound’ Initiative

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Chase to Current Examine to Atlanta Hawks Foundation During Tonight’s Video game Far more Than 20,000 Parts of Devices Donated and 6,000 Kids Impacted Due to the fact Start of Local community-Targeted Initiative

ATLANTA – Later tonight in the course of the Hawks activity, Chase will existing a check to the Atlanta Hawks Basis in assist of Job Rebound. Brigitte Killings-Luckey, Chase’s Head of Group and Organization Advancement for the South will present the verify from Chase, and David Lee, Executive Director of the Atlanta Hawks Basis, will take the look at on behalf of Task Rebound. Because the start of the neighborhood-targeted initiative in 2018, the Hawks have furnished far more than 20,000 pieces of sports activities devices to a lot more than 6,000 young ones by way of the countrywide non-revenue corporation, Very good Sporting activities.

The donation from Chase will help source basketball and health and fitness devices for youth programming at Title I educational institutions and nonprofits servicing superior-require communities. Taking part educational institutions and organizations will get requested merchandise which includes backpacks, basketballs, basketball shoes, towels, follow uniforms and more.

“We are grateful for the generous help the Atlanta Hawks Basis has gained from our focused associates at Chase and collectively with them, we are committed to encouraging youthful Atlanta men and women prosper,” said Govt Vice President of Exterior Affairs and Executive Director of the Atlanta Hawks Foundation David Lee. “This donation will boost Atlanta’s youth obtain to means that construct a healthier and potent potential.” 

As portion of the four-portion initiative, the Hawks, Chase and Great Sports are hosting four basketball clinics from February through May possibly with find organizations. In February, the Hawks and Centre Clint Capela hosted the very first Project Rebound clinic at the John Lewis Invictus Academy for nearby

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