EQS-Information: Cherry SE / Important term(s): Mergers & Acquisitions
Cherry SE acquires Swedish expert for e-sports activities gear Xtrfy Gaming AB
14.12.2022 / 14:00 CET/CEST
The issuer is solely liable for the information of this announcement.
Cherry SE acquires Swedish specialist for e-sporting activities products Xtrfy Gaming AB
GAMING organization location reinforced with leading developer of significant-functionality peripherals for competitive avid gamers and e-sports activities fanatics |
GAMING product portfolio selectively improved |
Industry presence expanded in Europe (generally Nordic nations) and other strategic revenue areas |
Munich, December 14, 2022 – Cherry SE [ISIN: DE000A3CRRN9] is growing its strategic aggressive place with the acquisition of a Swedish expert for e-sports machines. Cherry SE is to purchase all of the shares in Xtrfy Gaming AB, Landskrona (Sweden) and Crafted on Knowledge AB, Landskrona (Sweden) (alongside one another “Xtrfy”).
“With this acquisition we are broadening our entry to the escalating gaming and e-athletics group and bolstering our assets in the fields of item management and advertising, each by distributors and in the B2C enterprise,” commented Rolf Unterberger, CEO of Cherry SE. “In addition, we intend to leverage Xtrfy’s direct network in the global e-sports activities scene for the strategic expansion of our GAMING organization spot. We welcome the whole Xtrfy crew to our world-wide CHERRY family members and glimpse ahead to doing the job jointly to make our joint presenting of impressive, superior-quality gaming devices far more compelling than at any time.”
“We are delighted to have the possibility to turn out to be a vital component of CHERRY in the entire world of gaming with our solution portfolio, which is extremely regarded each in the e-sporting activities local community and by external testers, these as the world’s initially light-weight mouse with an ergonomic design and our customizable gaming keyboards,” included Joakim Jansson, CEO