Cherry SE acquires Swedish expert for e-sports equipment Xtrfy Gaming AB

EQS-Information: Cherry SE / Important term(s): Mergers & Acquisitions
Cherry SE acquires Swedish expert for e-sports activities gear Xtrfy Gaming AB
14.12.2022 / 14:00 CET/CEST
The issuer is solely liable for the information of this announcement.

Cherry SE acquires Swedish specialist for e-sporting activities products Xtrfy Gaming AB

GAMING organization location reinforced with leading developer of significant-functionality peripherals for competitive avid gamers and e-sports activities fanatics

GAMING product portfolio selectively improved

Industry presence expanded in Europe (generally Nordic nations) and other strategic revenue areas


Munich, December 14, 2022 – Cherry SE [ISIN: DE000A3CRRN9] is growing its strategic aggressive place with the acquisition of a Swedish expert for e-sports machines. Cherry SE is to purchase all of the shares in Xtrfy Gaming AB, Landskrona (Sweden) and Crafted on Knowledge AB, Landskrona (Sweden) (alongside one another “Xtrfy”).

“With this acquisition we are broadening our entry to the escalating gaming and e-athletics group and bolstering our assets in the fields of item management and advertising, each by distributors and in the B2C enterprise,” commented Rolf Unterberger, CEO of Cherry SE. “In addition, we intend to leverage Xtrfy’s direct network in the global e-sports activities scene for the strategic expansion of our GAMING organization spot. We welcome the whole Xtrfy crew to our world-wide CHERRY family members and glimpse ahead to doing the job jointly to make our joint presenting of impressive, superior-quality gaming devices far more compelling than at any time.”

“We are delighted to have the possibility to turn out to be a vital component of CHERRY in the entire world of gaming with our solution portfolio, which is extremely regarded each in the e-sporting activities local community and by external testers, these as the world’s initially light-weight mouse with an ergonomic design and our customizable gaming keyboards,” included Joakim Jansson, CEO and co-founder of Xtrfy. “In addition to guaranteeing top quality and features in the premium section, our enhancement actions emphasis in unique on the design and the ergonomics of our products. As these types of, our patent-guarded goods ideally complement CHERRY’s present GAMING portfolio.”

Xtrfy was started in 2013 in Landskrona, Sweden by CEO Joakim Jansson and CTO Erik Jensen and at the moment employs 12 folks. Xtrfy develops its products in near collaboration with major international qualified avid gamers at the Landskrona facility its latest vary of improvements focuses largely on mice and keyboards as well as other peripherals this sort of as specialty mouse pads and headsets.

In addition, Xtrfy owns a quantity of patents and emblems in its core marketplaces. With sole ownership of the specialised tooling expected for output by different external companions in China, Xtrfy is furthermore securing the competitive edge designed by its excellent product structure.

The principal distribution channels are a network of distributors in the main marketplaces of Europe (mostly Nordic nations around the world), Asia, and North The us. Also, Xtrfy operates its very own online store for conducting D2C organization. The logistics are managed through the firm’s own warehouses at Landskrona (Sweden), Boston (United states), and Shanghai (China).

The first-time consolidation is prepared as of the fiscal yr 2023.

Far more information and facts on Xtrfy is offered on-line at:





About Cherry

Cherry SE [ISIN: DE000A3CRRN9] is a globally operating producer of large-conclusion mechanical keyboard switches and laptop or computer input products these kinds of as keyboards, mice, and headsets for applications in the worlds of gaming, e-sporting activities, workplace and hybrid workplaces, market, and health care. Given that it was founded in 1953, Cherry has been synonymous with progressive, high-good quality products and solutions designed specifically to meet up with the several requirements of its customers.

Cherry has its operational headquarters in Auerbach in Germany’s Upper Palatinate region and employs in excess of 500 people in manufacturing amenities in Auerbach, Zhuhai (China), and Vienna (Austria) as well as in different sales workplaces in Auerbach, Pegnitz, Munich, Paris, Kenosha (United states), Taipei, and Hong Kong.

Far more details is out there on the web at:

Get hold of:

Dr. Kai Holtmann

Trader Relations

Einsteinstraße 174, c/o Style Places of work Bogenhausen, 81677 Munich, Germany

Postal deal with: Cherrystrasse 2, 91275 Auerbach, Germany

T +49 ()175-1971503

F +49 ()9643 20 61-900

E-mail: [email protected]

14.12.2022 CET/CEST Dissemination of a Corporate News, transmitted by EQS News – a service of EQS Team AG.
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