Abstract: Global Licensed Sports Merchandise Market to Reach US$27. 2 Billion by the Year 2026 . Licensed sports merchandise includes different products endorsed by a sports club or sportsperson, and products such as sports apparel, gear, games, accessories, and footwear for women, children, and men are available in a range of variants, sizes, and colors.
New York, Jan. 18, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Licensed Sports Merchandise Industry” – https://www.reportlinker.com/p05899827/?utm_source=GNW
The licensing companies pay some royalty to sports entities for merchandise sold with copyrighted designs, logos, and various brandings, which minimizes violation of players` and teams` trademarks and assists in restraining the manufacturing the sports-related counterfeit products. Effective sports marketing implementation assists in attaining organizations` and sports clubs` financial success. Sports tournaments and events commercialization have stimulated growth in the sports merchandise market. The state and government authorities are investing extensively in sports merchandise due to the government authorities` desire to promote sports events. Over the past years, rise in sports participation due to rising awareness regarding health, whereby there is increase in physical activity, is fueling demand for licensed sports brands. The expansion of sports to different regions and growing media coverage for different sports has propelled the market growth of sports merchandise. The launch of several sporting leagues and growing fan participation caused the sports sector to be the powerhouse of countless opportunities and untapped avenues. Endurance sports, too, paved a powerful platform for sports enthusiasts to grip a variety of sports goods, thus accelerating the market growth of licensed sports merchandise.
Amid the COVID-19 crisis, the global market for Licensed Sports Merchandise estimated at US$22.3 Billion in the year 2020, is projected to reach a revised size of US$27.2 Billion by 2026, growing at a CAGR of 3.4% over the