Photograph your digital twin rocking Nike sneakers and a track suit to a Microsoft Team assembly or Facebook’s—I signify, Meta’s—virtual rooms whilst you truly lounge on your sofa in pajamas and fuzzy socks.
That is the future Nike is imagining for alone.
On Oct. 27, Nike submitted over fifty percent a dozen emblems with the US Patent and Trademark Place of work (USPTO), such as people for its swoosh symbol and slogan “Just Do It,” that reveal designs of making and selling digital footwear and clothing.
These trademark registration apps are all “intended to protect the categories of
Nike trademark apps for the virtual entire world.
The registration will just take time. The USPTO states fresh new programs are usually assigned to analyzing attorneys 6 months from the day when they are submitted.
Nike’s metaverse positions
There is a slim chance Nike is in point trademarking its products and solutions not to make and sell them in the metaverse, but to secure them from being turned into non-fungible tokens (NFTs) by others—but its recent career listings signal normally.
In Beaverton, Oregon—where Nike is headquartered—there are 3 vacancies for “Virtual Product Designer II” in the digital item creation workforce. The job that will be pivotal “in redefining our electronic globe, ushering us into the metaverse and developing our team’s capabilities,” Nike’s occupation description suggests.
A work opening for Digital Product Designer I, Footwear, also aspect of the digital solution creation staff, also mentions the metaverse.
Nike did not reply to Quartz’s requests for responses on its