FACTS AT A GLANCE
Edition: 8; Released: December 2021
Executive Pool: 2633
Companies: 62 – Players covered include eBay Inc.; Everlast Worldwide, Inc.; Knights Apparel, Inc.; Li Ning Company Limited; Newell Brands; Nike, Inc.; Prada SpA; PUMA SE; Quick Silver, Inc.; Ralph Lauren Corporation; Sports Direct International PLC; VF Corporation and Others.
Coverage: All major geographies and key segments
Segments: Product (Apparel & Footwear, Toys & Games, Accessories & Gifts, Other Products); Price Range (Economic, Premium); Distribution Channel (Store Based, Non-Store Based)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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Global Licensed Sports Merchandise Market to Reach US$27.2 Billion by the Year 2026
Licensed sports merchandise includes different products endorsed by a sports club or sportsperson, and products such as sports apparel, gear, games, accessories, and footwear for women, children, and men are available in a range of variants, sizes, and colors. The licensing companies pay some royalty to sports entities for merchandise sold with copyrighted designs, logos, and various brandings, which minimizes violation of players’ and teams’ trademarks and assists in restraining the manufacturing the sports-related counterfeit products. Effective sports marketing implementation assists in attaining organizations’ and sports clubs’ financial success. Sports tournaments and events commercialization have stimulated growth in the sports merchandise market. The state and government authorities are investing extensively in sports merchandise due to the government authorities’ desire to promote sports events. Over the past years, rise in sports participation due to rising awareness regarding health, whereby there is increase in physical activity, is fueling demand for licensed sports brands. The expansion of sports to different regions and growing media coverage for different sports has propelled the market growth of sports merchandise. The launch of several sporting leagues and growing fan participation caused the sports sector to be the powerhouse of countless opportunities and untapped avenues. Endurance sports, too, paved a powerful platform for sports enthusiasts to grip a variety of sports goods, thus accelerating the market growth of licensed sports merchandise.
Amid the COVID-19 crisis, the global