Galaxy Racer: Investing in the future of MENA esports

Galaxy Racer: Investing in the future of MENA esports

Galaxy Racer: Investing in the future of MENA esports
Galaxy Racer’s MENA content creators. Image credit: Galaxy Racer

Leading esports brands, athletes and celebrities have predominantly focused on engaging with esports communities across South East Asia, North America and Europe.

The Middle East & North Africa (MENA) region’s potential, meanwhile, arguably remains largely untapped. This is despite the fact that MENA is one of the fastest-growing esports ecosystems in the world — counting around 100 million gamers in 2020.

Moreover, according to a recent study by YouGov, the Middle East is quickly evolving from casual gaming to virtual reality games and competitive esports.

The United Arab Emirates ranks amongst the top 10 global markets for YouTube Gaming, based on awareness and engagement, which is even higher than some highly esports-aware European nations.

This could mean audiences in these areas are more likely to embrace esports tournaments and competitions — once they know more about them — hinting at a bright future for the sector. 

To learn more about MENA’s esports potential and how Galaxy Racer and Team Nigma plan to ‘conquer’ the region, Esports Insider spoke with Paul Roy, CEO of Galaxy Racer.

Paul Roy with Galaxy Racer content creators
Paul Roy (fifth from right) with Galaxy Racer content creators. Image credit. Galaxy Racer

Why MENA and why now?

Since the pandemic hit the world, there’s been growing awareness about esports and a shift towards local community building, especially in emerging regions.

Companies, brands and organisations in MENA have become more aware and educated about the esports industry and have started to understand its potential — including the value it brings to companies’ overall marketing and brand strategy. 

“Esports was one of the only few industries that was not heavily impacted during the pandemic and was on the radar of many senior executives who were looking to pivot their brand messaging campaigns from offline

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DICK’S Sporting Merchandise and Golf Galaxy Come to be the Initially-Ever Retail Associates of the Golf Digest ‘Hot List’

DICK’S Sporting Merchandise and Golf Galaxy Come to be the Initially-Ever Retail Associates of the Golf Digest ‘Hot List’

Golfers shopping at DICK’S and Golf Galaxy will be equipped to see, try out, and get personalized healthy for the Sizzling List’s gold and silver medal items by DICK’S and Golf Galaxy’s Trustworthy Advisors and PGA/LPGA execs. Consumers also can pick up this year’s Very hot Record concern, offered in suppliers January 25, 2022, which is posted yearly by Golf Digest, the most commonly read golf publication and most frequented golfing website site in the planet.

In addition, DICK’S and Golfing Galaxy ScoreCard customers will receive different positive aspects, which include subscriptions to the Golf Digest Digital Edition, Golf Digest Educational facilities or the Golf Digest print edition. Golfing Galaxy and DICK’S merchants also will sell Golf Digest journal in keep.

“The Very hot Checklist is golf’s go-to information for the time and we are very pleased to be the first retail destination for it,” explained Eric Smith, Vice President of Golf at DICK’S Sporting Merchandise. “This partnership concerning DICK’S, Golfing Galaxy and Golf Digest is about bringing together the methods of industry leaders to enable golfers at all degrees uncover the very best gear, get tailor made match, and enhance their activity.”

“We fashioned this partnership with America’s largest and most highly regarded sports activities retailer to get nearer to golfers,” claimed Chris Reynolds, Senior Vice President & Basic Manager at Golfing Digest. “The Scorching List is the device golfers believe in in determining the suitable machines for them and DICK’S and Golfing Galaxy are the locations for getting that machines, fittings and assistance. Bringing the two together will assist us study about modern golfing buyer, have an understanding of the golfing devices small business, and increase the activity. Our intention is often to assist golfers enjoy much better and appreciate the activity a lot more.”

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DICK’S Sporting Goods Announces Grand Opening of its Second Public Lands Store and Second Golf Galaxy Performance Center

DICK’S Sporting Goods Announces Grand Opening of its Second Public Lands Store and Second Golf Galaxy Performance Center

Public Lands is an outdoor specialty store focused on helping more people get outside to explore and protect America’s public lands. The Columbus location will carry a premium assortment of outdoor and lifestyle apparel, footwear, and equipment brands, and support the local outdoor community through conservation and access & equity-based initiatives. The 60,000 sq. ft. store will feature a 30-foot rock wall, an in-store gear repair and rental department and specialized shops dedicated to various outdoor activities including biking, camping, fishing, paddling, climbing, running and hiking. This new store concept, which debuted in Pittsburgh in September, will have an elevated customer service experience that relies on associates who are passionate about showcasing their love for the outdoors and believe in protecting our public lands for all to enjoy. One percent of all Public Lands sales will go back into local and national conservation efforts.

Public Lands

City/State

Store Location

Grand Opening Dates

Columbus, OH

 

Polaris Fashion Place

1510 Polaris Parkway

Columbus, OH 43240

November 5 – November 7

The redesigned Golf Galaxy Performance Center in Woodbury, Minn., will offer golfers of all levels an immersive experience – access to industry leading TrackManTM and BioMechTM golf technologies, state-of-the-art hitting bays, custom fittings, golf lessons from a Class A Certified PGA Professional and the best equipment, apparel and footwear from top brands such as Callaway, TaylorMade, PING, Titleist, Nike, adidas, Under Armour, FootJoy and more. The location expands upon the company’s commitment to golf, which includes 18 remodeled Golf Galaxy locations and increased technology offerings in all Golf Galaxy locations across the country by the end of 2021.

Golf Galaxy Performance Center

City/State

Store Location

Grand Opening Dates

Woodbury, MN

Tamarack Village Shopping Center

8320 Tamarack Village

Woodbury, MN 55125

November 5 – November 7

 

The new Going,

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