Cherry SE effectively completes acquisition of Swedish e-athletics devices expert Xtrfy Gaming AB

EQS-News: Cherry SE

/ Important term(s): Mergers & Acquisitions

Cherry SE effectively completes acquisition of Swedish e-sports activities machines specialist Xtrfy Gaming AB

17.01.2023 / 12:22 CET/CEST
The issuer is exclusively responsible for the information of this announcement.

Cherry SE successfully completes acquisition of Swedish e-sports gear specialist Xtrfy Gaming AB

Strengthening of the GAMING small business place and enlargement of industry presence in Europe (focus on Nordic nations)
Growth of the world-wide network in the e-sporting activities scene
Organization benefit corresponds to around EUR 7 million


Munich, January 17, 2023 – Cherry SE [ISIN: DE000A3CRRN9] has effectively accomplished the acquisition of the overall organization shares in Xtrfy Gaming AB, Landskrona (Sweden), as perfectly as in Constructed on Expertise AB, Landskrona (Sweden), (alongside one another “Xtrfy”).

“Together with the Xtrfy team we enhance our presence in the vital e-athletics marketplace,” commented Oliver Kaltner, CEO of Cherry SE. “ The networking of Xtrfy in the world-wide e-Athletics scene presents us a sizeable opportunity for even more strategic progress in the GAMING company place. To this finish, we are doing the job on a joint product or service roadmap and the synchronization of marketing and advertising and revenue plans. The target is to present relevant assistance to the gamer group via a selection of progressive and efficiency-boosting units. The Xtrfy group is a valuable addition to our worldwide Cherry relatives.”

“The timing for the acquisition is ideal from our stage of view,” extra Joakim Jansson, running director and co-founder of Xtrfy. “ With the launch of new solutions this calendar year and a increased intercontinental market existence in the foreseeable future, we can even further speed up our development momentum in the top quality section for gaming gadgets and offer even bigger additional benefit to the e-sports activities scene.”

Xtrfy was established in 2013 in Landskrona, Sweden, by CEO Joakim Jansson and CTO Erik Jensen, with all over 12 staff and revenues of all around EUR 7 million in Monetary Calendar year 2022. Merchandise are produced in shut collaboration with leading global professional players by Xtrfy at its Landskrona facility its recent solution portfolio focuses mainly on mice and keyboards as very well as other peripherals this kind of as specialty mouse pads and headsets. Xtrfy holds a range of patents and trademarks in its main marketplaces.

The acquire price tag amounted to somewhere around EUR 5 million and was paid for in somewhere around a person third with treasury shares of Cherry SE.

More data on Xtrfy is obtainable on line at:





About Cherry

Cherry SE [ISIN: DE000A3CRRN9] is a globally running manufacturer of significant-conclusion mechanical keyboard switches and pc input products these types of as keyboards, mice, and headsets for programs in the worlds of gaming, e-sports, workplace and hybrid workplaces, business, and health care. Due to the fact it was started in 1953, Cherry has been synonymous with impressive, higher-top quality products and solutions created particularly to meet the many requires of its clients.

Cherry has its operational headquarters in Auerbach in Germany’s Higher Palatinate region and employs around 500 individuals in manufacturing services in Auerbach, Zhuhai (China), and Vienna (Austria) as perfectly as in numerous income offices in Auerbach, Pegnitz, Munich, Landskrona (Sweden), Paris, Kenosha (United states), Taipei, and Hong Kong.

A lot more details is out there online at:

Get in touch with:

Dr. Kai Holtmann

Trader Relations

Einsteinstraße 174, c/o Layout Places of work Bogenhausen, 81677 Munich, Germany

Postal address: Cherrystrasse 2, 91275 Auerbach, Germany

T +49 ()175-1971503

F +49 ()9643 20 61-900

E-mail: [email protected]

17.01.2023 CET/CEST Dissemination of a Company Information, transmitted by EQS Information – a provider of EQS Team AG.
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