The SEMA Bronco, Wrangler & Hummer EV Show

The SEMA Bronco, Wrangler & Hummer EV Show

Forget Celine Dion and Cirque de Soleil. If you’re an auto buff, the biggest show in Vegas next week will be the SEMA circus featuring the Ford Bronco, Jeep Wrangler and GMC Hummer EV off-road warriors.

The Detroit Three’s off-road stars will take center stage at the Nov. 2-5 Specialty Equipment Market Association’s annual show, which is back live after taking last year off because of the pandemic.

The show has been an annual pilgrimage for Wrangler, the halo car for Jeep’s rugged lineup of SUVs. The Wrangler will showcase two unique off-road mods this year. But in an indication of the escalating off-road battlefield in an SUV and truck-crazed nation, the Wrangler will be joined by debut outings from Bronco and Hummer EV.

SEMA represents auto-mod businesses — a market estimated at $40 billion in 2020 – geared towards enthusiasts who want to personalize their vehicles beyond the multitude of trims that manufacturers offer. The convention floor is a toy chest full of vehicle mods for everything from pickups to sportscars.

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