The market structure is expected to remain fragmented during the forecast period. Vendors of the tennis apparel, footwear and accessories market are focused on deploying different strategies such as implementing innovative and offering unique designs and quality to cater to the demands of the customers to compete in the market.
adidas AG, Amer Sports Corp., ASICS Corp., Fila Holdings Corp., Lotto sport Italia Spa, New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc. among others are some of the few key vendors competing to maintain their market position in the market.
Various players in the market are engaging in launching differentiated products to up their game in the tennis apparels, footwear and accessories industry. For instance, The Asics Corp. offers Solution Speed FF tennis footwear which is specially designed with advanced TWISTRUSS technology to enhance speed and agility during gameplay. Similarly, Nike Inc. has various Nike Pro tops, t-shirts, hoodies and pullovers and other accessories for football, basketball, golf. Skateboard and tennis.
View more about the market’s vendor landscape highlights with a comprehensive list of vendors and their offerings.
Key Market Segmentation
- Segmentation by Product:
- The offline segment comprises of hypermarkets, supermarkets, departmental stores are the most popular and preferred channels for a wide range of sports products, this is one of the key factors driving the tennis apparels, footwear, and accessories market in the US during the forecast period.
- The offline stores for sports products and accessories allow the consumers a proper assortment under a single roof. Moreover, factors such as discounts and other variety of offers enhance the shopping experience and encourage the consumers to buy the products offline. This also allows the offline retail channels to apply competitive pricing by offering discounts.
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