PUMA Companions up With Earth Chess Champion Magnus Carlsen and the Champions Chess Tour | Location

HERZOGENAURACH, Germany–(Small business WIRE)–Feb 21, 2022–

Sports activities business PUMA has signed a long-phrase agreement with Norwegian Chess Grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour. Via the partnership with Magnus and the Tour, PUMA will join the world of chess with the environment of activity overall performance by building participating information and activations for chess followers close to the planet.

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Athletics enterprise PUMA has signed a lengthy-phrase agreement with Norwegian Chess Grandmaster Magnus Carlsen. (Photo: Organization Wire)

Carlsen, a five-time Earth Chess Winner, is an avid sports activities supporter and a pure healthy for PUMA. At just 13 years of age, he turned the youngest Grandmaster at the time and received his to start with Entire world Chess Championship in 2013. In 2014, he became the optimum-rated player in background.

“We generally consider of athletics as staying actual physical, but you also have to have mental energy,” said PUMA CEO Bjørn Gulden. “Few people embody that spirit like Magnus, who is extensively regarded as the finest chess player of all time. We are very pleased that he has come to be a section of the PUMA Relatives.”

As aspect of the settlement, the company will also assistance the Meltwater Champions Chess Tour, which is managed by the Engage in Magnus Team, a firm started by Carlsen. The Tour is the most popular circuit in the chess calendar and reaches tens of millions of fans around the globe via its innovate presentation of chess as a spectator activity.

“Being aspect of a wonderful firm these kinds of as PUMA and becoming a member of so lots of persons that I personally admire, is specific to me. As a chess player, I am a substantial lover of athletics and that will make this partnership even better,” Magnus Carlsen mentioned.

Alongside one another with Magnus Carlsen and the Tour, PUMA will assist to increase the affect of the recreation of chess and provide the sport forward to thousands and thousands of admirers all over the globe.

Additional aspects about PUMA’s partnership with Magnus Carlsen and PUMA’s involvement with the Meltwater Champions Chess Tour will be produced readily available at a afterwards stage.


PUMA is one of the world’s leading sports brands, creating, building, marketing and advertising footwear, attire and components. For additional than 70 decades, PUMA has relentlessly pushed sport and culture forward by developing quick merchandise for the world’s swiftest athletes. PUMA features general performance and activity-influenced way of living items in categories such as Soccer, Functioning and Schooling, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to carry activity influences into road tradition and manner. The PUMA Group owns the makes PUMA, Cobra Golf and stichd. The corporation distributes its products in far more than 120 countries, employs about 16,000 men and women around the globe, and is headquartered in Herzogenaurach/Germany.

Enjoy Magnus Group

Engage in Magnus Group is a world-wide leader in the chess sector concentrated on delivering leading electronic experiences for thousands and thousands of chess gamers and students. The firm presents elearning and enjoyment products and services by means of its industry primary models: chess24, Chessable, iChess, New In Chess, Everyman Chess, Silver Knights, CoChess, Aimchess, the Participate in Magnus Application Suite, and the Meltwater Champions Chess Tour. The Group’s mission is to grow chess to make the entire world a smarter spot by encouraging more individuals to participate in, enjoy, analyze, and get paid a dwelling from chess. Perform Magnus Team is shown on Euronext Expansion Oslo under the ticker PMG. For far more details take a look at pmg.me – http://pmg.me/.

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Make contact with: Media Call:Gudrun Cämmerer

Teamhead Global PR

[email protected]


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Resource: PUMA

Copyright Organization Wire 2022.

PUB: 02/21/2022 04:00 AM/DISC: 02/21/2022 04:02 AM


Copyright Organization Wire 2022.

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