DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber.  Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

  • A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
  • Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
  • Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
  • Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
  • Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
  • DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
  • Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
  • Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
  • Sabrina Ionescu –
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Philly college esports are on the rise

The blinds were being drawn gaming keyboards in rainbow colors lit up extensive tables. The seem of clacking keys and snatches of weird conversation crammed the narrow space.

“I got trapped so insanely hard.”

“Do I have assistance?”

“Oh, impolite.”

On a new Friday afternoon in the new esports area at Temple College, team practice was underway.

“Whenever I meet any individual, I explain to them I’m in essence a D-I athlete — D-I esports,” joked Cole Murray, a 22-calendar year-previous senior, as he maneuvered a ball in the video game Rocket League. But it’s not really a joke. Murray is a varsity player with an esports scholarship, a reality that was possibly unthinkable a decade back.

» Browse More: Esports are witnessed as a pathway to strengthen diversity in STEM careers

College esports — where remarkably expert gamers facial area off for titles and prize cash in front of enthusiastic fans — are ever more well known at schools nationwide, with administrators searching for ways to capitalize on a new generation’s devotion to online video online games.

“Traditional” sports activities, as players refer to them, are enormously valuable for universities, fostering faculty spirit, making income via ticketing, broadcast offers, and sponsorships, and supporting to recruit new learners, mentioned Jeffrey Levine, a professor of sports activities company at Drexel University. (The recruitment strengthen is identified as the “the Flutie Effect” following a particularly gifted Boston College quarterback in the 1980s.)

Esports aren’t there yet — but educational facilities are starry-eyed about the options.

Some, like Kutztown College and Waynesburg University, have recently opened esports arenas — concert-like venues where by scholar fans can enjoy very produced dwell gaming tournaments. A short while ago, Rowan College opened a 7,100-sq.-foot esports venue on campus in partnership with Nerd Road Gamers, a

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